Vocabulary Guide for LINK BUILDERS

Link Building is very important for increasing the search engine rankings. A link builder should know everything in detail about link building as this would help you in achieving more success in less time. I enjoy being a link builder. Being a greenhorn to this profession, I encountered different weird link building terms that are new to my vocabulary. Here are some of those words that a newbie like me should familiarize.

1. Anchor text optimization:This can really help you to rank well in Google’s search engine & can be done by including relevant keywords in the links pointing to your website. More emohasis should be given on keywords as it will help the Google’s ranking algorithm understand what is your website all about.
2. Backlinks: These are the inbound links to a web page or website. More quality and relevant back links helps in increasing the importance & relevancy of a website.
3. Google Sandbox: This is the term where in Google places the new domains after temporarily reducing their page ranks. It restricts the seo professionals to manipulate the Google’s page ranking.
4. Image Link: This is the hyperlink that appears on an image.
5. Landing Page: This is the page where the visitors arrive at after clicking on a link. It is also known as lead capture page.
6. Link Baiting: It helps to catch visitor’s attention.With the help of this technique, one can bring more visitors by publishing unique and popular content on the web.
7. Link Farming: Building more links artificially refers to link farming. It is the process of exchanging the reciprocal links with other websites.
8. Link Popularity: This term is used to describe the worth of a website in search engines. Websites that have more quality and relevant would enjoy more link popularity.
9. Relevant Links: Links which are of same nature or category as your website are referred to relevant links.
10. No follow: By adding this tag to a link you can restricts spam link builders from bulk link building.
11. One-way links: These links points to a website without any reciprocal links.
12. Page rank: It is an algorithm used by Google for analyzing the links.
13. Reciprocal links: One can use this technique by exchanging links with the other sites. This would help both the sites to increase traffic.
14. Serps: This refers to search engine results page where you land after doing a keyword search in a search engine.

Fishing for Links

Fishing for links is not just an ordinary kind of task. It,may sound so easy but it's not.

It was a great day for link-building when my manager told me about my new task. It was about a site for fishing that we need to link-build. She told me to look for sites that needs to have a good page rank, offer them $25 and request to link from it.

You may say that it's just easy because we're offering money in exchange of a link, but it's not. At first I also thought that it was just a simple task but I was wrong.

I was not able to find any site that will accept my offer. I sent out almost 50 requests and out of 50, I got zero positive reply. I was so pissed off and hopeless.

I continued looking for sites and saw this article about fishing.I read the article and I was extremely lucky to learn this lesson that helped me, not only in my link-building task, but also in becoming a strong person. I've learned to persevere. Just like in fishermen, link-builders also needs to have perseverance in order for them to acquire links.

Fishing for links is not just an ordinary kind of task. It,may sound so easy but it's not.Yes, you may have the skills in link-building but you must have the perseverance or else you'll end up empty.